L - Language: The language is the terminology used for the components of a magazine, such as; masthead, cover lines, main image, selling line, bar code, main cover line.
I - Institution: Companies, like TV channels, magazines, radio stations.
I - Ideology: This is the idea of what the magazine would be selling. The things that are included in something that makes it important, like the idea that ideology for a fashion magazine will be fashion and the ideology of a music magazine is music.
A - Audience: The target audience for a music magazine would usually be aimed at men ages over 18.
R - Representation: Represents a certain something or someone. Like how we see a character in a TV drama or in a film. It is the way you see something, the way it is represented.
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