Institution: Looking carefully at the magazine, you can see there is a mention of a website for Kerrang just underneath of where the says 'contents'. But apart from this, there is no form of advertisements or any contact information.
Ideology: The way in which the people in the images are portrayed are that they are all 'rockers' and the way they have been shown to is, you can tell that the type of music to expect to be featured is heavy metal and/or rock.
Audience: The audience that would read this magazine would be, obviously music lovers and the genre of music would be heavy metal and/or rock music. The age group for this magazine would range from teenagers to up to about the ages of 40. You wouldn't expect the older generation to be interested in this genre of music.
Representation: The way in which the people on the pictures are represented are, like i have said, are quite rebellious; by the hand gesture shown in the large picture you can tell this.
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