Language: This contents page taken from the music magazine 'Q' has a big main image of the band 'The Courteeners'. The magazine always has the same colour scheme which is red an white and is show again in this contents page. The contents page conventionally features images of bands which appear in the magazine and in this case is a long shot, showing them on a hill. this is the only large image so this shows that this is probably the main storyline or article.
Institution: in the top right hand corner of the contents page you have contact information, which are websites to the Q website.
Ideology: Quite basically, the ideas in which the contents page is trying to portray include the highlighted headings being the highlights of the magazine along with the photos featured on the contents page.
Audience: The audience would most likely be someone looking for a certain article of interest and/or a regular reader of Q magazine. It is difficult to say who the audience will be as it is only the contents page.
Representation: The models on the contents page all look different, interesting and alternative; the style which Q utilises in order to make it stand out amongst the dozens of pop magazines that are out there. Most of them look quite dirty and sweaty which denotates that they're tired and connotates that they have just done a performance or even performed live at a festival.
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