LIIAR

LIIAR (Key Concepts)

L - Language- the wording and Terminology used in a piece of Media. The language and terms have to be appropriate to the piece. For instance, a college magazine would have to use terms relevant to education and teaching.

I - Institution- quite simply is the company/organisation which produces the media. For instance, Kerrang!, which produces both Kerrang! music channel and Kerrang! magazine. Both of which are highly popular.

I - Ideology- Individual concepts which pieces of media try to get across. These can be expressed both explicitly and Implicitly. These concepts could be anything from stereotyping to trying to make a product 'sexy' and attractive, such as the perfume my induction task was based on.

A - Audience- The type of audience the piece of Media attracts. This is vitaly important as it is attracting the right audience. For instance. college magazines have to attract an audience which consists of both teachers and students. Mainstream magazines try to be as aesthetically pleasing to everyone as possible.

R - Representation- How the concepts of Ideology are put forward. For instance the perfume is represented by colours that have the connotation of 'love'- Red, Pink, Purple. This is a concept which people recognise easily.